Debby Jewesson, founder of The Roots Group, is a dynamic Personal Coach & Business Consultant dedicated to empowering female entrepreneurs in their pursuit of excellence, in both business and life.

With over 20 years of entrepreneurial experience and currently on her third venture, Debby possesses the invaluable knowledge required to build a business from the ground up.

Her journey began in the field of floral and event design, where she founded, operated and successfully sold two companies, producing high-end weddings in the DFW area. During her remarkable 14-year tenure at her second venture, she transformed the company into a well-structured, employee-operated powerhouse. This transformation led to seven-figure annual revenues and healthy profits, even amidst a global pandemic.

Debby’s path was not without challenges. Recognizing the value of seeking professional guidance to navigate entrepreneurship, she hired a Coach herself. Through years of self-reflection and an unwavering commitment to self-improvement, she created profound, positive and lasting change- in both business and life. Her success is attributed to her boundless energy, relentless optimism, insatiable appetite for personal development and steadfast commitment to mastering the art of business ownership.

What makes her achievements in business even more impressive is that she accomplished all of this without a formal business degree (though she is a proud graduate of the University of Texas at Austin- Hook ‘Em!).

Even more impressive, truly setting Debby apart from other business owners, was her unwavering commitment to investing in and focusing on personal and professional growth within her team. She saw herself as more than just a boss- she embraced the opportunity to inspire employees to reach their fullest potential, in every area of their life. 

Applying the same dedication to mastering business ownership, Debby is now on a passionate journey to establish her legacy as a masterful Coach and Consultant. She invested three years in intensive coach-training programs, collaborating with esteemed Mentor Coaches, and ultimately earned her Professional Certified Coach (PCC) credentials from the International Coaching Federation (ICF), an organization in which she remains an active member on both the local and national levels.

In her role as a Personal Coach and Business Consultant, Debby serves as a cultivator, fostering growth, transformation and positive change in other female entrepreneurs. She offers clients a non-judgmental perspective and candid guidance, providing them a clear, objective view of their life and business. With this clarity, Debby guides clients to evaluate their path, create an inspiring vision for their future and develop more efficient and effective strategies to ultimately transform their own dreams into reality.

Debby's background and comprehensive experience allows her to provide substantial value to her clients. As an entrepreneur, a Coach and Consultant, a coaching client herself and as a wife and mother of two, she has the unique and exceptional ability to instantly relate to and deeply connect with her clients. 

One guiding principle forms the foundation of all programs and services offered at The Roots Group- the quality of one's personal life greatly influences business success. This principle drives Debby to take a holistic approach with her clients, supporting other dynamic women to BOTH achieve better business outcomes and live a better quality of life.

Beyond her professional life, you'll find Debby globe-trotting with her husband, creating hand-crafted ceramics, hunting for vintage treasures and natural gems or courageously attempting to master the French language.