Hello, I’m Debby J- your Personal Coach and Business Consultant. I’m the dynamic woman behind The Roots Group.

I’m passionate about supporting and empowering female entrepreneurs as they strive for excellence in both their business endeavors and personal life.

My role as a Coach and Consultant goes beyond guidance- I see myself as a cultivator, fostering growth, change and transformation in others. Providing a non-judgmental perspective and candid guidance is my specialty.

Thanks to my background, I have the unique ability to connect instantly and deeply with my clients, because it's likely I've had similar experiences.

Owning a business can be simple and living a fulfilling life can be effortless. It is within reach. I promise, because I've been in the trenches and emerged on the other side.


"Debby is a gem. She has not only helped change our business, but she has also encouraged and nurtured me as a leader and as a human outside of work. Her infectious positivity, action oriented mindset and her practical hands on approach to coaching and consulting is one of a kind. She is a life changer, and I feel so grateful to work with her."


""Debby J is an incredibly talented, natural Coach. She has been invaluable as I searched for the right landing spot for my second career. Her values-centered guidance challenged me to capitalize on my passions and strengths. She has an amazing uplifting, positive and lively personality that makes her easy to open up to and fun to work with. Debby J is one-of-a-kind, and I would recommend her to anyone looking for a sincere and deeply passionate Coach.""


"I value her presentation that is logical and helpful for the way women process information. Our brains do work differently than men and that is something to be embraced! Thank you Debby for waking up my knowledge, my confidence and my ability to move my ideas, brainstorming and dreams to a plan that is moving forward to establish a business!"


"From the very first coaching session, I felt incredibly encouraged and motivated. Debby is very skillful and has a unique ability to understand her clients, identifying their limited beliefs and help them move forward confidently towards achieving their goals."



My goal as a Coach is simple: to be really, really good at coaching, for the benefit of my clients. 

For these reasons, I have earned Professional Certified Coach (PCC) credentials from the International Coaching Federation (ICF). "Anyone can call themselves a Coach, but the ICF-credentialed coaches are professionals who have met stringent education and experience requirements, and have demonstrated a thorough understanding of the coaching competencies that set the standard in the profession." -ICF 

*The ICF for Coaches = the Bar Association for Lawyers.



I love opportunities to engage and inspire audiences with dynamic presentations spanning the realms of personal growth, leadership evolution and mastering the art of business ownership. I take a real-talk approach and add a healthy dose of humor.



I a Certified Facilitator of Coach U's PSCI- Personal Coaching Style Inventory. I introduce groups to a simple, yet impactful assessment tool to uncover profound insights, improve their communication and fortify their bond as a team. 



I am proud to be a Mentor for DCEO’s Emerging Women Leadership Network, "a unique opportunity for the region's women female leaders to accelerate their careers and personal growth." Their mission is in alignment with my One Guiding Principle.



fill out the form below to schedule a 60min. complimentary call.





(and her buddy, Maximillian Maximus Adorbs)

Debby Jewesson, founder of The Roots Group, is a dynamic Personal Coach & Business Consultant dedicated to empowering female entrepreneurs in their pursuit of excellence, in both business and life.

With over 20 years of entrepreneurial experience and currently on her third venture, Debby possesses the invaluable knowledge required to build a business from the ground up.

Her journey began in the field of floral and event design, where she founded, operated and successfully sold two companies, producing high-end weddings in the DFW area. During her remarkable 14-year tenure at her second venture, she transformed the company into a well-structured, employee-operated powerhouse. This transformation led to seven-figure annual revenues and healthy profits, even amidst a global pandemic.

Debby’s path was not without challenges. Recognizing the value of seeking professional guidance to navigate entrepreneurship, she hired a Coach herself. Through years of self-reflection and an unwavering commitment to self-improvement, she created profound, positive and lasting change- in both business and life. Her success is attributed to her boundless energy, relentless optimism, insatiable appetite for personal development and steadfast commitment to mastering the art of business ownership.

What makes her achievements in business even more impressive is that she accomplished all of this without a formal business degree (though she is a proud graduate of the University of Texas at Austin- Hook ‘Em!).

Even more impressive, truly setting Debby apart from other business owners, was her unwavering commitment to investing in and focusing on personal and professional growth within her team. She saw herself as more than just a boss- she embraced the opportunity to inspire employees to reach their fullest potential, in every area of their life

Applying the same dedication to mastering business ownership, Debby is now on a passionate journey to establish her legacy as a masterful Coach and Consultant. She invested three years in intensive coach-training programs, collaborating with esteemed Mentor Coaches, and ultimately earned her Professional Certified Coach (PCC) credentials from the International Coaching Federation (ICF), an organization in which she remains an active member on both the local and national levels.

In her role as a Personal Coach and Business Consultant, Debby serves as a cultivator, fostering growth, transformation and positive change in other female entrepreneurs. She offers clients a non-judgmental perspective and candid guidance, providing them a clear, objective view of their life and business. With this clarity, Debby guides clients to evaluate their path, create an inspiring vision for their future and develop more efficient and effective strategies to ultimately transform their own dreams into reality.

Debby's background and comprehensive experience allows her to provide substantial value to her clients. As an entrepreneur, a Coach and Consultant, a coaching client herself and as a wife and mother of two, she has the unique and exceptional ability to instantly relate to and deeply connect with her clients. 

One guiding principle forms the foundation of all programs and services offered at The Roots Group- the quality of one's personal life greatly influences business success. This principle drives Debby to take a holistic approach with her clients, supporting other dynamic women to BOTH achieve better business outcomes and live a better quality of life.

Beyond her professional life, you'll find Debby globe-trotting with her husband, creating hand-crafted ceramics, hunting for vintage treasures and natural gems or courageously attempting to master the French language.


 Follow The Roots Group on Instagram, where you'll find a nice balance of inspirational coaching and real-talk consulting, all with a dose of humor.

Be sure to check in for my most popular posts- Walking Wisdom, where I walk my neighborhood and share random thoughts and favorite quotes. It's short, quick and entertaining (so I've been told).

If you like what you see, give me a double-tap and a comment. While you're there, DM me and let's connect!

(feeling really young and hip with all this social media lingo. i bet my kids would be proud- ha!)


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